About Winner's Circle
Winner's Circle began with one person refusing to be defined by her past—and grew into a connected path designed to help others build their future.
Our StoryOur Story
Winner's Circle began with Shelley Winner's lived experience of rebuilding life after incarceration and a belief that the lessons from that journey could become a path for others.
Heath Guinn brought experience building organizations, partnerships, and connected systems around people and communities. Together, Shelley and Heath began shaping something larger than a course: a lifelong circle of support designed to connect personal transformation with stability, learning, opportunity, employment, and community.
What began as one story has become a growing ecosystem—built on the belief that people are more than their past and that lasting transformation requires more than a single program.
What it became
Story
One person choosing not to be defined by the hardest chapter.
Journey
Twenty-four guided steps designed to help others make the same internal shift.
Ecosystem
Connected support that carries transformation into stability, learning, and opportunity.
Movement
People, organizations, employers, and communities building what comes next together.
Leadership
Co-Founder
Shelley Winner knows what it means to have the hardest chapter of your life become the first thing people see. After rebuilding her own life following incarceration, she turned the lessons of that journey into a guided experience for others. Her story, voice, and lived understanding remain at the heart of Winner's Circle.
Co-Founder
Heath Guinn is a social-impact entrepreneur and ecosystem builder focused on connecting organizations, partnerships, and opportunities around complex human challenges. His work within Winner's Circle centers on turning the founding vision into a coordinated, scalable system that helps people move from transformation to lasting opportunity.
They need the opportunity, direction, support, and belief required to become who they are capable of being.
Keep exploring
See how the 24-step Winner's Circle experience helps people face their story and move forward.
See how transformation connects to stability, learning, employment, and community.
Meet the people behind the work and see the impact it is creating.
Whether you want to begin the journey, bring Winner's Circle to your community, or learn more about the work, we would like to hear from you.
